• Lead and execute Fluent’s B2B revenue marketing strategy across a core area of the business • Establish quarterly revenue marketing plans grounded in data • Plan and execute integrated, multi-channel demand programs • Define performance benchmarks and success metrics for demand initiatives • Establish an end-to-end marketing-to-sales funnel • Design and implement a robust attribution framework • Own full-funnel performance reporting • Evaluate performance at the segment, channel, and campaign level • Serve as the marketing partner to the General Manager & Sales lead • Define and enforce lead qualification standards • Support sales with structured messaging frameworks • Translate marketing performance data into actionable insights • Establish a closed-loop feedback system • Define and oversee the lifecycle, automation, and attribution architecture • Implement disciplined campaign planning and calendar governance • Lead, mentor, and develop marketing talent • Bring experience within B2B performance marketing