Zonda

Building the future of housing

Lifecycle Marketing Manager

MarketingMarketingFull TimeRemoteTeam 501-1,000H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

31 days ago

Salary

$80K - $90K / year

Bachelor Degree4 yrs expEnglish

Job Description

• Develop and implement innovative lifecycle strategies that support our strategic pillars and align with business target goals • Identify and scope new opportunities in segmentation, content, creative and beyond, to support the home-buying lifecycle • Develop and maintain audience segmentation frameworks and messaging strategies tailored to each buyer journey stage, leveraging data and insights to align message, timing, and channel • Build (some light coding required) and deploy responsive email campaigns and automations using SendGrid, ensuring cross-device and cross-browser compatibility • Work closely with the design team in Figma to develop visually compelling assets that align with brand guidelines • Track and analyze campaign performance data; understand baseline, benchmarks and KPIs • Run a regular cadence of tests; recommend strategic improvements • Prep for and participate in cross-functional discussions with actionable insights • Proactively QA, test, and troubleshoot technical issues related to campaign setup, segmentation, rendering, and deliverability • Manage UAT process with internal stakeholders and partner development teams, ensuring successful delivery and documentation updates • Ensure all emails comply with all relevant regulations while optimizing deliverability and minimizing bounce rates • Document relevant processes, ensuring consistency and quality execution

Job Requirements

  • Minimum 4 years’ experience executing Email campaigns (multi-channel experience a plus)
  • Hands-on experience with marketing automation/ESP & CRM platforms (SendGrid preferred)
  • Strong proficiency in HTML/CSS for email development and a strong understanding of email best practices
  • Familiarity with API-triggered messaging and automation workflows
  • Experience with dynamic coding languages and syntax (Handlebars, AMPScript, Liquid), A/B or multivariate testing, QA/UAT, and data file management
  • Experience working with Figma to collaborate on and deliver designs and workflows
  • Attention to detail; technical and project management skills
  • Track record of troubleshooting technical issues
  • Stellar communication skills and responsiveness

Benefits

  • Comprehensive benefit package (Medical, Dental, Vision)
  • 100% Company paid Life Insurance, Long Term Disability, and Short-Term Disability coverage
  • 401k with company match
  • Paid vacation and general holidays
  • Employee Assistance Program (EAP)
  • Paid Volunteer Day
  • Live Meditation Sessions
  • Employee Recognition Platform
  • Virtual Wellness Program

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