• Build an understanding of global marketing platforms and find dynamic ways to execute them on a local level. • With retail partners, create and implement in store events to enhance local brand awareness and drive consumer love that align with the brands global brand platform and seasonal launches. • Develop communication strategies to drive attendance and participation at events. • Collaborate with running clubs, non-profit organizations and brand ambassadors to engage the community and promote brand perception. • Build strong retail partnerships through consistent follow through and constant and open communication with store leadership and staff. • Lead and bring to life cultural moments in the footwear industry. • Increase store associates’ confidence and understanding of the brand and product knowledge through group and one-on-one staff training sessions. • Help create ideal in-store environment based on global merchandising guidelines in key accounts. • Secure best placement and visibility for point-of-sale assets and ensure in-store assets align with global calendar. • Craft genuine social media content to enhance the brand´s community-oriented approach through digital platforms. • Boost the community database through the implementation of tailored customer acquisition strategies. • Maintain an open line of communication with the Marketing, Sales, and Product teams and deliver weekly and monthly reporting as assigned. • Plan and follow your own work schedule, including daily store visits, retail/ community events, office time and regional events as needed. • Must meet and track regional weekly requirements. • Maintain and track monthly travel and marketing budgets; submit monthly or quarterly reports to Field Marketing Lead.