Promptfoo
Find & fix LLM vulnerabilities
Field Marketing Manager
Location
United States
Posted
25 days ago
Salary
Not specified
Bachelor Degree4 yrs expEnglishCyber SecurityOpen Source
Job Description
• Own planning, logistics, and execution for all conferences, trade shows, and sponsored events (RSA, Black Hat USA, Gartner events, and others)
• Manage booth presence, signage, demos, giveaways, and staffing plans to deliver a cohesive brand experience
• Evaluate and recommend new event investments based on audience fit and pipeline potential
• Negotiate vendor contracts, manage event budgets, and track spend against ROI targets
• Plan and host CISO dinners, executive roundtables, and invite-only networking events that facilitate meaningful conversations with Promptfoo leadership
• Collaborate with Sales to build targeted invite lists and secure attendance from high-value accounts
• Own lead capture process from badge scanning to post-event data hygiene
• Partner with Demand Generation to build pre-event, at-event, and post-event nurture sequences
• Coordinate with the Sales team for timely follow-up to convert event leads into qualified opportunities
• Report on event pipeline contribution, cost-per-lead, and ROI by event (weekly during event seasons)
• Align with Product Marketing on event messaging, demos, and collateral
• Work with the Technical Marketing Engineer to coordinate conference talk submissions, Arsenal demos, and live content at events
• Support Sales with executive meeting scheduling and on-site logistics for prospect and customer meetings
Job Requirements
- 4–6 years of field or event marketing experience in B2B tech, preferably in security or developer tools
- Deep experience executing at marquee conferences: RSA, Black Hat, Gartner Security Summit, or comparable events
- Strong logistics and vendor management skills from running a booth, managing a venue, and keeping a dozen moving parts on schedule
- Data-driven mindset: you measure events in pipeline contribution and ROI, not just badge scans
- Experience hosting executive events (CISO dinners, roundtables, VIP receptions)
- Clear communicator who partners well with Sales, working side-by-side on account targeting and follow-up
- Organized and comfortable managing budgets, timelines, and external vendors simultaneously
- Experience marketing to security buyers (CISOs, AppSec leads, Security Directors)
- Familiarity with product-led growth motions and open source community events
- Experience at fast-growing startups where events were a primary pipeline channel
- Hands-on experience with marketing automation tools (HubSpot) for event workflows and lead routing
- Background in cybersecurity, DevSecOps, or AI/ML industry events
Benefits
- Owner of the event engine that puts Promptfoo in front of CISOs, AppSec leads, and security directors
- Maximize ROI on a six-figure conference investment across marquee security events
- Build and execute executive engagement programs (CISO dinners, roundtables, VIP experiences)
- Collaborate with Sales to convert event interactions into qualified pipeline
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