• Write and optimize long-form content including LinkedIn articles, newsletters, and blog posts aligned to brand voice and thought leadership strategy • Develop compelling social content tailored primarily for LinkedIn, with occasional adaptation for platforms such as Reddit • Ensure all content is optimized for SEO and emerging LLM/search best practices to maximize visibility and discoverability • Partner with executive stakeholders to draft, refine, and finalize thought leadership content, managing review and approval cycles to completion • Localize content for English-speaking markets outside of the U.S., ensuring cultural relevance and clarity • Conduct independent research to support timely, high-quality content delivery • Manage multiple incoming requests across markets, prioritizing deadlines and proactively communicating status updates • Collaborate with cross-functional teams including social, marketing, and brand to maintain consistency in messaging • Utilize content planning and workflow tools (e.g., Wrike, Opal or similar platforms) to track progress and meet timelines