• Lead high-impact projects from concept to execution, ensuring design excellence across brand and service experiences. • Manage and grow a multidisciplinary team of brand, service, and content designers, fostering a culture of creativity, collaboration, and continuous learning. • Evolve our brand system to be more expressive, flexible, and scalable, while keeping it cohesive across all channels. • Collaborate with designers, cross-functional partners, and vendors to provide design direction and ensure brand alignment and cohesion. • Build smart systems, including guidelines, libraries, and workflows that enable scalable, high-quality brand execution. • Partner with marketing, product, and customer service to create experiences that align with our strategy and connect with people. • Continuously raise the bar for execution, sweat the details, and innovate brand expression as marketing and customer service evolve.