• Develop and execute a comprehensive territory business plan that includes account acquisition and retention, ensuring sustainable long-term growth. • Meet or exceed monthly, quarterly, and annual quotas for revenue through pipeline growth, new account acquisition, retention, and account expansion. • Manage existing accounts to ensure consistent utilization, high compliance, and identify expansion opportunities within the hospital or across the system. • Intervene promptly when metrics are not achieved by deploying resources to support account remediation plans to retain and protect revenue. • Build and foster a strong network of business and clinical champions to support informed decision-making, effective adoption, and sustained retention. • Conduct Quarterly Business Reviews (QBRs) and provide data analytics to demonstrate success, identify gaps, and drive continued account growth. • Develop and execute expansion plans, including defined success criteria, onboarding and training plans, and business reviews to demonstrate attainment of customer goals. • Partner with internal stakeholders and customer contracting teams to support renewals and contract extensions, if required, ensuring terms protect existing revenue and maintain strategic alignment. • Execute a top-down and bottom-up sales strategy that aligns with Magnolia Medical’s commercial goals, engaging front-line managers and C-suite leadership at hospitals and healthcare systems to secure evaluations and expand the Magnolia Medical solution offering hospital- and system-wide. • Create and qualify leads, manage pipeline progression from lead to close, and achieve revenue forecasts. • Develop and execute tailored evaluation plans for new accounts, including defined success criteria, onboarding and training plans, and business reviews to measure progress. • Negotiate pricing agreements with prospective customers, ensuring terms align with existing contracts, company goals, compliance standards, and margin expectations. • Participate in extensive and on-going training to develop and maintain deep knowledge on the blood culture collection market, as well as the technical, clinical, and economic benefits of the Steripath® Initial Specimen Diversion Device® (ISDD®) platform and other Magnolia Medical product offerings and solutions. • Lead and facilitate cross-departmental and multi-level stakeholder meetings throughout the sales cycle, ensuring clear, timely communication that highlights investment value and ROI. • Consistently demonstrate retention and mastery of approved Magnolia Medical content in interactions with customers, partners, and other stakeholder meetings. • Represent Magnolia Medical at conferences, networking events, and national meetings to strengthen brand presence and customer engagement. • Maintain strict adherence to sales operations processes, including CRM management (Salesforce), sales activity documentation, pipeline tracking, forecasting, expense management, reporting, and other administrative requirements. • Collect and analyze account data to support strategic decisions and resource allocation. • Collaborate with peers and the Leadership Team to identify and recommend business initiatives that support Magnolia Medical’s long-term growth and success.