• Define and execute partner marketing strategy and initiatives that support pipeline growth and expansion • Lead co-marketing programs with strategic partners, including webinars, campaigns, and events • Develop annual and quarterly partner marketing plans tied to pipeline and expansion targets • Support partner enablement through creating effective scalable partner campaign kits, messaging, and shared assets • Build and maintain partner marketing calendars and execution timelines • Manage recurring partner tasks such as co-branded imaging, email template authoring, asset branding, and more • Partner with Revenue Operations to ensure accurate attribution, reporting and forecasting • Track and report on partner program performance, including pipeline contribution and engagement metrics • Optimize campaigns based on data and performance insights • Drive partner-sourced and partner-influenced pipeline and growth through integrated campaigns • Execute partner-led webinars and events in partnership with internal teams • Support promotion and follow-up for partner programs across email, sales, and community channels • Extend the lifecycle of partner programs through on-demand content and follow-up campaigns • Serve as primary marketing liaison to Partnership team • Align partner initiatives with Product Marketing messaging and GTM positioning • Partner with Customer Marketing to align partner programs with customer lifecycle initiatives • Work closely with the Webinar & Events Manager on scheduling and execution • Collaborate with Sales and Customer Success to support partner-driven expansion opportunities • Track partner marketing performance and partner-sourced pipeline in Salesforce • Analyze program results and recommend optimizations to improve engagement and revenue outcomes • Deliver regular reporting and insights to executive leadership • Ensure accurate campaign tracking and reporting