• Lead the strategy, design, and programming of AMA’s professional community events, including the Symposium for the Marketing of Higher Education, Executive Marketer Summit, and expanding to future flagship gatherings. • Translate AMA’s strategic goals and audience insights into event concepts, content frameworks, and experiences that drive measurable impact. • Design gatherings—from intimate sessions to large-scale convenings—that foster authentic connection, community learning, and shared purpose. • Serve as the program lead, guiding cross-functional teams to deliver seamless, high-quality experiences that balance creativity, strategy, and operational excellence. • Ensure every event upholds AMA’s standards of inclusion, accessibility, and fiscal responsibility. • Measure impact through key performance indicators, translate insights into actionable improvements, and contribute to the evolution of AMA’s event portfolio through innovation and new formats. • Develop and curate event programming that reflects emerging marketing trends, thought leadership, and community priorities. • Continuously evolve programming based on audience feedback, performance data, and changing community needs. • Identify and manage diverse speakers, facilitators, and contributors to ensure content quality, relevance, and inclusion. • Lead volunteer planning committees to co-create content and engagement strategies that align with event goals and audience needs. • Design cohesive agendas and session experiences that maximize learning, participation, and connection. • Partner with Marketing to develop storytelling and promotional strategies that elevate event visibility and engagement. • Facilitate advisory groups and planning committees, creating purposeful collaboration that advances AMA’s mission and reinforces the value of belonging. • Extend engagement beyond live events through digital activations, community discussions, and follow-up experiences that sustain connection. • Embed diversity, equity, inclusion, and accessibility principles into every stage of planning and execution, ensuring AMA events reflect and serve the diversity of the marketing community.