• Lead the development and execution of a comprehensive customer lifecycle marketing strategy • Design and launch high-impact, multi-channel programs • Build and optimize personalized customer journeys • Create and distribute high-value content assets • Partner closely with Customer Success Managers, Sales, and Product teams • Proactively mitigate retention risk through triggered programs • Own and scale a best-in-class customer advocacy and reference program • Manage the end-to-end lifecycle campaign calendar • Establish, track, and report on core KPIs • Collaborate cross-functionally with Product Marketing, Content, Creative/Brand, RevOps, and Sales • Evaluate and enhance the annual Customer User Group meeting • Partner with Customer Success and Leadership to launch a Customer Advisory Board program