• Own the VOL OKRs, product roadmap, and backlog, ensuring alignment with Tergar's 2026-2029 strategic priorities and the broader Tergar Flywheel • Define and track north star metrics and KPIs across the full user lifecycle: acquisition, activation, retention, referral, and revenue • Translate organizational objectives and student needs into prioritized product initiatives with clear success criteria • Balance competing priorities: dharma purity vs. commercial sustainability, growth vs. deepening engagement, innovation vs. operational stability • Support leadership in creating and managing the budget • Lead the VOL product team in a collaborative, product-led culture, working closely with Marketing, Design, Engineering, Program Development, Student Outreach & Support, Translation, and Events • Facilitate prioritization discussions and build consensus across stakeholders with diverse perspectives and constraints • Champion user-centered thinking and data-informed decision-making throughout the organization • Communicate product strategy, progress, and impact to the leadership team (Executive Director, COO, CTO, CPO) • Work with the project manager to manage and prioritize the product backlog using established frameworks and tools (Asana, PostHog, HubSpot, Learnworlds) • Work with the product team to scope, specify, and ship high-quality features and improvements • Conduct user research, interviews, and feedback analysis to understand student pain points and opportunities • Run experiments and A/B tests to validate hypotheses and optimize key conversion points • Monitor product health through analytics dashboards and user feedback channels • Assess and approve expenses and own team budget-related decisions • Keep the team informed and in sync with organizational direction and changes • Optimize onboarding flows, pricing strategies, and content discovery to reduce friction and increase engagement • Support the 2026 strategic focus on strengthening pricing and revenue stability while maintaining accessibility • Collaborate with Marketing on acquisition campaigns, partnerships, and positioning strategies • Ensure VOL serves as a coherent offering within the complete Tergar student journey • Design experiences that honor where students are coming from (JOL graduates, practitioners from other sanghas, spiritual seekers) and where they're heading • Work with Events and Community teams to create seamless transitions between digital courses, live retreats, and in-person gatherings • Support pathways for long-term engagement, including transmission teachings and opportunities for service (teaching, volunteering, donating)