WD & Associates, Inc.

Digital Advertising Manager

ManagerManagerFull TimeRemoteMid LevelTeam 11-50H1B No SponsorCompany Site LinkedIn

Location

California + 12 more

Posted

26 days ago

Salary

$60K - $66K / year

Seniority

Mid Level

Bachelor Degree2 yrs expEnglish

Job Description

• Support the Ads team in managing, optimizing, testing, and tracking all aspects of online advertising for nonprofit clients • Build creative, compelling campaigns to implement across multiple digital platforms • Develop and optimize search marketing campaigns across multiple search engines • Manage and optimize Google Ad and Grant accounts • Work with third-party vendors to drive increased growth and performance for search engine marketing campaigns • Provide recommendations and execute strategies for new programs, campaign settings, audience targeting, and creative ad formats to maximize program performance and client goals • Strategize and execute creative testing strategies to identify the most effective ads and techniques to various audiences • Produce reporting and analyze results • Maintain ongoing reports for client programs • A/B test and continually measure performance

Job Requirements

Minimum years of experience required: 2
In the following areas: Search marketing, display media and paid social
Required experience & knowledge: Online advertising fundamentals, including encouraging conversions via effective promotions on different platforms
Making data-driven decisions using analytics, A/B testing, campaign reports and dashboards
Understanding of online advertising metrics
Understanding of advertising platforms including Facebook Business Manager, Google Analytics, Google DoubleClick, and Google Ads
Working knowledge of Microsoft products (Word, Excel, PowerPoint, Outlook)
Demonstrated effective use of digital tools to manage internal and external workflow and communication (including email, chat, zoom, and online workflow tool)

Benefits

Health (multiple carrier options)
Dental
Life Insurance
Short and Long-Term Disability
Employee Assistance Program (EAP)
employer-matching FSA dollars
35% employer share of cost for dependent health insurance
Vision
Medical & Dependent Care FSA
Commuter benefits
Pet Care Plan
401(k) with automatic employer-sponsored contributions equal to 3%
Equalized profit sharing
Paid Time Off, including: 13 company holidays
Early release every Friday and on days preceding company holidays
Vacation time – starting at 15 days per year (increases over tenure)
Sick Leave – 1 day per month
Personal time – 3 days per year
Paid Parental Leave – 8 weeks
Volunteer Leave – 3 days per year
Philanthropic Fund with corporate match for employee charitable contributions, and other opportunities for staff-directed corporate donations
Access to industry conferences & professional development opportunities
A remote-first work environment with access to offices for local staff (Berkeley | DC)