• Plan and execute Motive’s presence at national and regional trade shows, conferences, and industry events, ensuring seamless logistics, strong brand representation, and high quality attendee experiences. • Lead on site coordination, including booth setup, staffing support, vendor management, and real time problem solving to ensure flawless execution and positive engagement with prospects, customers, and partners. • Work closely with Sales, Product Marketing, Demand Gen, Marketing Ops, and leadership to align event strategy with pipeline goals, campaign messaging, and revenue priorities. • Develop clear briefs, timelines, and stakeholder communications to keep internal teams aligned before, during, and after each event. • Build and refine repeatable trade show processes, documentation, and workflows that improve scalability, efficiency, and execution quality across Motive’s event portfolio. • Measure and report on key event metrics including scans, meetings, influenced pipeline, and return on investment, using insights to continuously optimize event performance. • Manage event budgets, vendor negotiations, booth logistics, shipments, swag, signage, and production to ensure delivery on time and within scope.