Commercial Marketing Manager

MarketingMarketingFull TimeRemoteTeam 10,001+Since 1886H1B SponsorCompany Site LinkedIn

Location

Massachusetts

Posted

24 days ago

Salary

$114K - $182.9K / year

Bachelor Degree6 yrs expEnglish

Job Description

• Oversee US marketing strategy, planning, and execution for multiple product categories that may include disposable products and capital equipment including hardware, software, and services. • Help launch new products and indications. • Work collaboratively with both internal and external cross functional teams, i.e. digital, communications, graphic design, upstream marketing to effectively design omni-channel messaging campaigns that support sales efforts through the creation of sales tools and effective omni-channel execution through digital/print/social. • Identify barriers and opportunities for therapy adoption, and effectively address them through marketing programs (e.g. customer-facing tools, talk tracks, internal playbooks, etc). • Introduce and drive adoption for key messages, clinical evidence, and best practices to the commercial organization through regularly recurring field calls and quarterly/annual meetings. • Showcase new products and messaging across various marketing channels, including advertisements, tradeshows, and digital channels (web, social media, etc). • Build a deep understanding of target markets, including technology and healthcare trends, competitive dynamics, unmet needs, and regional factors. • Develop and maintain knowledge of current literature, emerging science, technological developments, and trends related to relevant therapies and competitive products. • Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization. • Foster strong relationships with key opinion leaders, industry partners, and customers to enhance J&J Heart Recovery’s brand reputation and market presence.

Job Requirements

Minimum of 6 years of work experience, with at least 3 years of medical device sales/marketing experience, ideally in the cardiovascular space.
Preferred working knowledge of the heart failure market.
Bachelor's degree required; MBA preferred.
Embody J&J Heart Recovery’s 'Patients First' culture, demonstrating a positive attitude, open communication, and team first mentality.
A thorough understanding of the medical device sales channel, i.e. cath lab and surgical environment and sales rep to HCP interaction.
Commitment to achieving goals and driving results.
Proven track record of leveraging analytics, customer insights, and field feedback to develop and execute marketing strategies and tactical plans.
Strong business acumen related to proficiency in Microsoft Office suite of products including Outlook, Teams, PowerPoint and Excel.
Experience interacting with cross functional teams including legal, regulatory, etc in marketing collateral development and advertising and promotion approval processes.
Innovative thinker, embracing new ideas, processes, and technologies.
Ability to comfortably present to members of executive leadership team.
Thrive in a fast-paced, dynamic environment, managing multiple tasks effectively through prioritization and meeting tight deadlines.
Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership and customers.
Domestic travel up to >40%.

Benefits

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits: Vacation –120 hours per calendar year Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year Holiday pay, including Floating Holidays –13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year Caregiver Leave – 80 hours in a 52-week rolling period10 days Volunteer Leave – 32 hours per calendar year Military Spouse Time-Off – 80 hours per calendar year