• Translate national strategy into actionable plans across assigned markets and territories • Identify high-opportunity markets and prioritize expansion efforts with Territory Sales Managers. • Drive new account acquisition, with a focus on independent and small-chain convenience retailers. • Establish clear KPIs for distribution gains, velocity, merchandising standards, and new door openings. • Monitor performance against targets and implement corrective action plans as needed. • Lead, coach, and develop Territory Sales Managers focused on new market penetration. • Conduct regular ride-alongs and in-market visits to reinforce selling standards and execution. • Strengthen performance of existing DSD partners through coaching, performance reviews, and joint business planning. • Oversee successful development of key markets. • Collaborate with Marketing on activations, sampling, and retail support initiatives.