Medely

Our on-demand healthcare staffing platform provides the easiest way to book per diem jobs and multi-week assignments.

Product Marketing Manager

Product MarketingProduct MarketingFull TimeRemoteSeniorTeam 201-500Since 2016H1B SponsorCompany Site LinkedIn

Location

United States

Posted

25 days ago

Salary

$120K - $134K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

• Conduct qualitative and quantitative research to understand customer needs and perceptions • Partner with Product to inform roadmap decisions through customer research, competitive analysis, and usage insights • Develop positioning and messaging for new and existing features • Own go-to-market planning and execution for new features and enhancements, including internal enablement and external communications • Define adoption strategy for high-impact features and identify opportunities to increase usage • Analyze product usage data and customer feedback to identify gaps in understanding or value realization • Maintain and evolve buyer personas across facilities and professionals • Equip Sales and Account Management with messaging and collateral • Partner with Lifecycle Marketing to ensure positioning is reflected in campaigns and in-product experiences

Job Requirements

A minimum of 5+ years of marketing experience, including at least 3 years in a product marketing role
Experience partnering closely with Product teams on feature launches and roadmap planning
Strong positioning and messaging skills
Analytical mindset with the ability to translate data and customer insight into strategic recommendations
Proven ability to drive cross-functional initiatives and influence stakeholders across Product, Sales, and Marketing
Ability to manage multiple initiatives and prioritize effectively in a fast-paced environment
Experience marketing to both B2B and B2C audiences
Experience working within a two-sided marketplace model
Experience leading customer interviews, surveys, or competitive research
Experience working in a startup or fast-paced, high-growth environment

Benefits

Competitive Compensation: Based on experience and performance
Long-term Incentives: 401k
Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance
Flexibility: We believe that work/life balance is important, so we offer flexible and unlimited PTO
Paid parental leave
Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!
Ownership: Drive meaningful business impact on a team you’ll help build and define!
Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!