• Own issuer lifecycle strategy across onboarding, activation, launch readiness, live fundraising, and post-raise nurture/retention. • Build and optimize HubSpot programs: workflows, sequences, lists/segments, lead scoring (if applicable), and lifecycle stage logic. • Create and manage multi-channel communications (email, SMS/text, in-app/other comms as applicable) including: onboarding and education series, milestone-based reminders and nudges, campaign readiness and compliance-oriented comms (in partnership with Legal/CS), performance check-ins and best-practice playbooks, and re-engagement and win-back programs • Develop segmentation based on issuer stage, industry, fundraising status, behavior, and operational signals. • Run testing and optimization: A/B tests, deliverability monitoring, template improvements, send-time experiments, message hierarchy. • Partner with Directors of Funding Growth to align messaging with real client needs, and to surface insights back into playbooks and enablement. • Collaborate with Product/Eng/Ops to ensure events/data are usable in HubSpot (properties, lifecycle definitions, instrumentation). • Maintain a content library of modular templates/snippets that can be reused and personalized. • Report on results weekly/monthly and translate performance into action: what’s working, what’s not, and what to change.