• Develop and implement national and account-specific channel marketing programs using a full marketing mix including in-store merchandising, digital channel programs, events, promotions, incentives, and loyalty initiatives • Build and strengthen sales enablement tools, processes, and communication programs that improve sales efficiency and unlock more active selling time for field teams • Conduct joint business planning with strategic channel partners by aligning marketing programs to revenue goals and shared business priorities • Contribute to channel marketing budget planning, MDF/Co-Op allocation and optimization across partners and marketing mix elements • Use customer journey insights, category trends, and data analysis to align marketing initiatives with sales objectives, revenue goals, and account business plans • Gather voice-of-customer and partner insights through direct feedback, field collaboration, surveys and channel touchpoints to inform program strategy and continuous improvement of channel initiatives • Partner cross-functionally with internal stakeholders, Account Managers, Key Customers, and Senior Leadership to drive shared outcomes and influence decision-making across the organization • Deliver exceptional project management—ensuring all programs are launched on time, within budget, and aligned to brand guidelines and governance • Ensure products enter the channel ready to sell with compelling programs, clear positioning, and strong visibility • Drive digital channel excellence by partnering with customers, Sales, and external agencies to improve online storefront experiences, product data accuracy, enriched content, paid advertising programs, SEO visibility, and performance dashboards • Lead planning and execution for major industry trade shows, including end-to-end experience design, messaging development, vendor management, and post-show follow-up strategies • Lead the strategy, design and optimization of channel loyalty programs that increase partner engagement, repeat purchases, and long-term brand affinity • Oversee end-to-end program planning, including timelines, budgets, resource allocation, and milestones for assigned channels and accounts