• Develop and lead the enterprise-wide B2B sales enablement strategy to accelerate institutional adoption and revenue growth. • Establish scalable frameworks, tools, messaging, and performance standards that drive consistent field execution, pipeline expansion, and measurable market impact across priority segments. • Define and oversee a comprehensive partner enablement strategy that equips academic institutions with onboarding frameworks, go-to-market guidance, and performance resources to ensure successful program launches, credential adoption, and long-term institutional retention. • Provide executive-level leadership in aligning Sales and Product strategy, ensuring onboarding and ongoing sales training reflect institutional value propositions, market intelligence, competitive positioning, and revenue priorities. • Oversee the development and continuous optimization of segment-specific playbooks, messaging architectures, objection-handing frameworks, and consultative sales materials tailored to institutional decision-makers. • Lead the strategic design of channel-specific enablement and nurture frameworks, including campaigns, dashboards, performance analytics, and tools that drive awareness, pipeline acceleration, and revenue attainment across markets. • Serve as a senior strategic liaison across Marketing, Product, Research, and Analytics, ensuring cross-functional alignment, disciplined execution, and accountability to APWD growth goals, timelines, and enterprise priorities. • Identify, evaluate, and prioritize new market expansion opportunities aligned with institutional demand, competitive landscape insights, and ISACA’s category positioning. • Lead the design, validation, and executive oversight of pilot programs and market entry strategies to test new partner types, distribution channels, and revenue models. • Translate emerging initiatives into operationalized, repeatable programs with defined governance structures, performance metrics, and cross-functional alignment.