• Lead the strategic direction for the Area, aligning commercial priorities with national growth objectives and corporate strategy. • Translate national business goals into actionable Area plans with measurable KPIs, financial targets, and strategic milestones. • Assess market potential, competitive positioning, and emerging technologies to identify areas for investment and differentiation. • Partner with the Commercial and Marketing leadership teams to shape portfolio strategy, pricing models, and go-to-market initiatives. • Provide direct supervision, mentorship, and performance management of Area Sales Managers, fostering a culture of accountability, agility, and results. • Develop and strengthen strategic relationships with leading orthopedic and trauma surgeons, academic centers, and clinical societies. • Collaborate with Strategic Accounts, Market Access, and Contracting to secure and expand hospital system partnerships. • Serve as the Area voice within the national leadership team, ensuring field insights inform corporate strategy, portfolio priorities, and operational planning. • Foster a Area culture that emphasizes collaboration, accountability, and continuous improvement.