• Achieves position goals, timelines, and KPI metrics through coaching all franchisees in a geographic territory: Center support through in center visits and virtual coaching sessions. • Conduct market meetings and peer-to peer focus groups to deliver training on company initiatives that impact performance and increase engagement, • Utilize observations and data driven insights to provide directional coaching to improve revenue, people development, and customer experiences. • Utilize available reports and tools to improve gross profit, reduce expenses, and maximize EBITDA to improve franchisee profitability. • Document all activity, including but not limited to, the Maaco Operational Playbook, Profit Reviews, Center Visits, and Virtual Coaching Forms. • Interfaces with all support departments to ensure timely and accurate responses to franchisees needs and questions that ensure franchisee satisfaction. • Focus on strategic and tactical processes to improve the center’s customer experience through measurable systems like 10 Point and online ratings. • Provides oversight to ensure franchisee compliance to brand obligations for quality, image, training and service. • Attend and participate in the Maaco Annual Convention and drive 100% attendance at the event. • Participate in an Maaco Operations & Training meetings and any other corporate organized events as needed. • Create and deliver content as needed Implements marketing and sales direction to increase regional revenue growth. • Effectively demonstrating, coaching, observing, evaluating, analyzing and training all aspects of the Maaco system through coaching methodology. • Collaborate with franchisees in developing short- and long-term strategic plans consistent with the brand's goals and financial success. • Lead franchisees in business growth through evaluation and strategic development recommendations, identifying opportunities and reviewing economic models. • Review franchisees' economic reports and make key recommendations to the Director of Operations in the development of action plans for cost control areas. • Maintain regular communication and meetings with the Director of Franchise Operations, providing insights into key issues affecting financial health and operational integrity. • Improves franchisee capabilities by helping leverage company tools, available resources, and best practices across business functions especially in finance, marketing, and operations. • Building trust through respectful communication and dedication, to gain a positive coaching relationship with franchisees and key Managers. • Creation, use and delivery of appropriate communication and technologies (via video, PowerPoint, excel, webinar, L&D platform, BI tools, etc.) to maximize communication with franchisees and employees with respect to operations plans, strategies, projects, tools and technologies. • Contribute, communicate, and implement new/current company initiatives. • Assist in the development of new systems and resources for the franchise system • Responsible for ensuring the timely, and accurate reporting for the territory • Understand and deliver the obligations within the franchise agreement. • Communicates succession planning with franchisees across the district to support growth and timely new unit openings.