• Lead copy and design production for in-app placements that promote Fanatics experiences, including exclusive product drops, free-to-play games, and cross-vertical promotions. • Develop multiple placement variations to support A/B testing and optimize performance. • Develop multiple placement variations to support customer segmentation. • Coordinate with cross-functional partners and stakeholders to ensure in-app designs leverage the correct assets and meet business objectives. • Adapt to a fast-paced, sports-driven environment where priorities may shift based on real-time events. • Write UX copy for designated features and experiences within the app, ensuring a seamless and intuitive user journey. • Support executive presentations by creating mocks that articulate product vision and secure leadership buy-in. • Maintain and organize a library of app assets, ensuring marketing and design teams have access to cohesive materials for in-app and external placements.