• Lead development and execution of a comprehensive, integrated, SEO & AEO-informed content strategy aligned with Thorn’s objectives • Lead annual editorial narrative planning • Lead research distribution on marketing channels • Develop and refine distribution strategies • Ensure visibility and usability of content and brand initiatives • Serve as the final approver for content • Define, track and report on content performance and impact • Manage and mentor a high-performing team • Lead strategy and management for all websites • Monitor, analyze and report on performance of all owned initiatives • Manage content marketing budget • Explore and implement emerging tools and technologies