Berry Law

Berry Law helps you fight the most important battles of your life, protecting your reputation and your future.

Director of Demand Generation

Performance MarketingPerformance MarketingFull TimeRemoteTeam 51-200Since 1965H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

21 days ago

Salary

Not specified

Bachelor Degree8 yrs expEnglish

Job Description

• Lead and optimize all paid search (PPC) initiatives, including budget strategy, bidding models, keyword architecture, and performance testing. • Oversee organic growth strategy, including SEO roadmap, technical performance, and content alignment. • Ensure coordination between paid and organic channels to maximize search dominance. • Own and report on cost per hire (CPH) and channel-level efficiency metrics. • Identify areas of spend inefficiency and reallocate resources accordingly. • Drive continuous testing and optimization to reduce acquisition costs without sacrificing quality. • Partner with the Marketing Data & Technology Analyst to ensure clean attribution and channel visibility. • Establish channel KPIs and reporting cadences tied to executive dashboards. • Monitor conversion rates across key funnel stages to identify friction or breakdowns. • Work directly with Intake leadership to eliminate lead waste and improve qualification standards.

Job Requirements

  • 8–12+ years of experience in demand generation, growth marketing, or performance marketing leadership.
  • Proven success managing PPC and SEO strategies with measurable revenue outcomes.
  • Strong experience in regulated or high-intent industries preferred (legal, healthcare, financial services).
  • Deep technical proficiency in Google Ads, GA4, Google Tag Manager, and Search Console.
  • Experience working with BI tools (DOMO or similar) and attribution modeling.
  • Strong understanding of funnel analytics and performance optimization.
  • Familiarity with intake or sales conversion processes preferred.

Benefits

  • Comprehensive health insurance (medical, dental, vision)
  • 401(k) retirement plan with employer matching
  • Generous paid time off (PTO) and paid holidays
  • Professional development and continuing education budget (industry conferences, certifications, training)

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