• Lead comprehensive technical SEO audits across enterprise and mid-market websites • Identify and prioritize crawlability, indexation, rendering, site architecture, and performance issues • Develop actionable roadmaps aligned to business objectives and technical feasibility • Serve as the primary SEO stakeholder in cross-functional technical initiatives • Own end-to-end SEO strategy for website redesigns, replatforming, domain consolidations, and structural migrations • Develop and validate redirect mapping strategies (301/302 logic, parameter handling, canonical alignment) • Lead migration planning including URL structure governance, taxonomy alignment, and indexation safeguards • Conduct staging environment crawl reviews to validate: Crawl accessibility • Conduct post-launch monitoring and stabilization • Define canonicalization logic and indexation frameworks across templates and page types • Diagnose and remediate duplicate content, parameter sprawl, and crawl budget inefficiencies • Develop robots.txt, XML sitemap, and internal linking strategies • Partner with engineering to implement scalable indexation rules • Develop and implement structured data strategies aligned with business objectives