The Senior Director of Performance Creative Strategy is responsible for defining and evolving the creative direction that drives revenue growth.

This role sits at the intersection of:

• Performance marketing
• Audience psychology
• Creative operations

You will architect the creative system that fuels paid media, creator partnerships, retail campaigns, and product launches, while being responsible for paid media performance.

This is not a production role. This is a thinking role with commercial accountability.

Core Responsibilities

1. Define Creative Direction

• Establish and evolve the creative north star across all paid platforms 
• Define energy, tone, pacing, and visual guardrails
• Translate data into ICP insights, and ICP insights into creative frameworks.
• Work from data to retention and everything in between.
  
  

You will answer:

• What is our arousal band?
• What converts without eroding trust?
• What feels undeniably Everyday Dose?
  
  

2. Lead Performance Creative Strategy

• Develop testing hypotheses and creative roadmaps
• Partner with growth to analyze performance data
• Build segmented creative lanes (e.g., relief vs focus vs protein)
• Ensure creative optimizes for:
  
  
• Hook rate
• Retention
• CVR
• CPA

You will drive:

• Iteration velocity
• Learning loops
• Scalable creative systems
  
  

3. Creator & UGC Alignment

• Define creator content briefs and creative frameworks
• Ensure creator output aligns with performance creative strategy
• Build repeatable content formats
• Oversee content acquisition strategy
  
  

4. Team Leadership

• Hire, lead and mentor creative strategists and performance editors
• Elevate creative thinking across the organization
• Foster a culture of high standards + rapid iteration
• Push for excellence without ego
  
  

5. Cross-Functional Partnership

• Align with product on launches and positioning
• Support DTC and retail creative needs
• Translate customer insights into messaging
• Partner with CX to mine qualitative feedback
• Cross platform performance creative
  
  

What This Role Is Not

• Not a pure art director
• Not a production manager
• Not a brand-only storyteller
• Not a media buyer
  
  

What Success Looks Like (90 days)

• Clear creative identity across channels
• Scalable creative testing infrastructure
• Improved blended CAC driven by creative efficiency
• Higher-performing segmented campaigns
• Stronger creative alignment across paid
• A team that thinks strategically, not reactively