• Evaluate the data generated from each channel and define a structured methodology for data collection. • Define and document Employer Brand metrics and data sources • Build and maintain a sustainable tracking system (ie Airtable, Excel) • Build leadership-ready outputs that can be reused in EB and TA forums • Ensure data consistency and reporting hygiene • Establish a baseline view of Employer Brand performance across priority channels • Track awareness, engagement, and behavior signals and roll up insights • Identify top-performing channels, formats, and content themes • Analyze trends and directional performance • Partner with Employer Brand and TA team members to validate insights • Act as an ambassador of the Twilio intern program and support intern community engagement. • Support employer brand operations across projects as needed.