• Own the execution and optimization of large-scale paid media campaigns and additional growth channels. • Allocate and manage significant ad budgets with a focus on sustainable scaling and efficiency. • Develop structured testing roadmaps across creative, audiences, offers, and landing pages. • Continuously optimize toward ROAS, MER, CAC, and overall acquisition efficiency targets. • Design and maintain advanced campaign structures and audience segmentation strategies. • Implement rigorous creative testing frameworks and performance iteration cycles. • Identify performance bottlenecks across the funnel and drive actionable optimizations. • Use third-party tracking systems and reporting tools to guide data-driven decision-making. • Manage and optimize campaigns across Google Ads, TikTok, Pinterest, X (Twitter), Native (Taboola/Outbrain), CTV, and Linear TV. • Evaluate channel expansion opportunities based on performance data and scalability potential. • Partner closely with designers, editors, and copywriters to brief and iterate high-performing creative. • Apply strong understanding of ad psychology and offer positioning to drive conversion improvements. • Contribute to landing page CRO strategy and structured A/B testing initiatives. • Analyze performance trends to identify growth drivers and scaling opportunities. • Translate data insights into clear, actionable optimization plans. • Stay ahead of platform updates, algorithm shifts, and evolving media buying best practices.