• Own end-to-end campaign management on LinkedIn, Facebook, and TikTok for US and international markets • Partner with MOps and RevOps to connect paid pipeline to revenue outcomes and optimize for downstream conversion • Create the single source of truth for paid performance: ROAS, CAC, pipeline contribution, and channel efficiency metrics • Translate performance data into strategic recommendations for budget allocation, channel mix, and creative direction • Design and run A/B tests on creative, messaging, audience targeting, offers, and landing page variations • Partner with an external agency to build and operationalize Vanta's attribution model, including touchpoint tracking, funnel credit logic, and lift testing for paid ads • Define how marketing touchpoints are tracked, classified, and credited across the funnel, ensuring attribution integrates into planning, budgeting, and reporting • Identify and resolve funnel tracking gaps in partnership with RevOps and Data teams • Support forecasting and budget allocation processes by delivering strategic recommendations that guide GTM strategy and channel mix • Synthesize insights for executive stakeholders to inform long-term investment tradeoffs • Help shape our PLG measurement strategy ahead of a 2026 rollout • Contribute to hiring and long-term team design as this role has a clear path to evolve into formal people management