• Write things people want to read. Press releases, blog posts, social content, talking points, scripts—you name it. If it represents HubSpot externally, you might write it. • Build real relationships with journalists. Not just "add to list, send pitch, hope for the best" relationships. The kind where reporters actually reply to your emails. • Own major initiatives. Like our annual INBOUND event and Spotlight product moments. Being ready to oversee strategy development and execution. • Stay ready for anything. When a crisis hits or an issue emerges, you're calm, strategic, and know how to move fast without moving recklessly. • Support comms team processes. We are a lean team with a big scope. You will work closely with the team to ensure our house is in order. • Experiment and adapt. With all of the above, test new approaches, try AI tools, figure out what works (and share what doesn't).