• Develop and oversee integrated digital marketing strategies that support business objectives, brand growth, and customer engagement • Own the paid media strategy and website UX (including some day-to-day maintenance/updates) • Act as a “general manager” and leader within the marketing organization to ensure plans are developed cohesively and executed in close collaboration with key cross-functional stakeholders (analytics, social, creative, etc.) to optimize campaigns. • Lead web UX strategy and content development, as well as SEO driving to the site • Advance Company efforts to show up more significantly as we transition from SEO to GEO, continuing to evolve brand pages to optimize positioning in search • Build brand awareness – in collaboration with partners across the organization • Lead digital efforts for customer acquisition and retention, optimizing campaigns for engagement, conversion, and loyalty customer acquisition & retention • Report and provide insights/recommendations on performance analytics and results • Serve as the main point of contact for ~10 centers, helping to facilitate any marketing needs within the group