• Own the complete customer acquisition engine -- full-stack growth • Manage six-figure ad budgets across multiple channels • Build and execute A/B testing roadmaps for Shopify site • Optimize conversion rates and reduce customer acquisition costs • Build and deploy AI-powered automations for marketing operations • Conduct data analysis and present insights to leadership • Collaborate with Creative, Retention, and Sales teams • Manage external agencies (paid search, paid social, Amazon) • Apply equestrian knowledge to messaging, creative, and product strategy