• Develop and execute organic social media strategies aligned to EverPro’s suite of brand s and business objectives • Manage existing social channels ( including LinkedIn, Facebook, and Instagram ) and help build a strategy for future channels (including Reddit and TikTok ) with platform-specific best practices • Conduct audience research, competitive analysis, and testing to refine targeting and messaging • Plan and manage soc ial calendars across channels • Create, edit, and publish engaging social content including copy, images, and short-form video • Collaborate with designers, writers, and stakeholders to ensure content is on-brand and high quality • Ensure content supports broader brand, demand, and thought leadership initiatives • Track, analyze, and report on social performance using relevant metrics and insights • Translate data into clear recommendations and next steps to improve engagement, reach, and conversion • Regularly audit social channels and implement best practices