• Manage end-to-end paid media execution, including budget pacing, bid optimization, ad trafficking, creative iteration, audience segmentation, and adherence to platform best practices. • Use reporting and analytics tools daily to assess campaign performance, uncover insights, and make data-driven optimizations that scale and improve results. • Support the development of channel expansion strategies by leveraging internal analytics, external research, and market intelligence to identify new growth opportunities. • Track, analyze, and report on paid and organic campaign outcomes, distilling insights and recommendations that fuel continuous improvement across both current and future channels. • Develop and own a routine cadence of sharing learnings and actionable insights regularly with Eater leadership. • Stay ahead of industry and digital media trends, proactively bringing forward new ideas, innovation opportunities, and key shifts in the media landscape. • Monitor competitive activity, including onsite and offsite messaging, paid and earned media initiatives, partnerships, and broader marketing efforts. • Keep informed on editorial trends and performance, in order to come up with ways to integrate Eater content and voices into marketing campaigns.