• Set the strategy across all areas of growth marketing (paid, demand gen, martech, lifecycle, website optimization, SEO/GEO) • Think across channels and full funnel – the work doesn’t stop when the customers join, we need to activate and monetize them (we are launching new products all the time) • Hire, manage, and develop a team of marketers and agencies (will inherit a talented team of 11) • Create a team culture of relentless execution, experimentation, and curiosity (everything from trying new ad creative to trying new technology) • Be extremely data driven and be excellent at defining, setting, and reporting on full-funnel KPIs (working with a data science team) • Develop strong relationships with sales, partnerships, and product/engineering teams to collaborate on growth strategy across the company • Be a crucial voice of marketing leadership; understanding how to hit growth goals while staying true to the brand and putting the customer first • Make strong, principled decisions and influence a cross-functional group to execute