• Design and implement an AR strategy that drives Armada’s visibility, credibility, and success in key analyst research reports including Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes, etc • Coordinate all aspects of analyst engagement, including briefings, inquiries, evaluations, and submissions • Serve as the primary lead for Magic Quadrant and Wave submissions — gathering required content, storytelling, messaging, customer references, and internal preparation • Cultivate strong, trusted relationships with key industry analysts at Gartner, Forrester, IDC, and other influential firms • Partner closely with Product, Communications, GTM, Sales, and Executive teams to gather insights, align on messaging, prepare spokespeople, and integrate analyst feedback into product and GTM strategy • Educate internal stakeholders on analyst agendas, schedules, research themes, and competitive dynamics • Work alongside Product and R&D to reinforce organizational commitment to the roadmap, own the cadence and clarity of roadmap communications with analysts • Track and report analyst interactions, coverage outcomes, influence on key research, and business impact metrics