At Citizens, marketing is about understanding and engaging people, satisfying their needs, and building brand awareness and trust. We seek an experienced business-to-business marketer who is hungry to do this and more, for our growing Corporate Bank. The ideal candidate has experience developing and executing marketing strategies and tactics including website, social, search engine marketing, digital advertising, events, direct, content and account-based marketing. You will continuously test and learn with subject matter experts including business leaders, in-house and external Agencies, and centers of excellence -- such as advertising, brand, content, digital and data analytics. If you are made ready for the rewarding challenge of performing your best everyday so we can do more for our clients, colleagues and community—we want to hear from you. Primary Responsibilities: Serve as primary marketing contact for Corporate Banking Region Leaders —understand their growth objectives, market opportunities and devise prospect engagement strategies with Growth Strategist. Prepare clear and concise marketing and creative briefs —work with Growth Strategists to distill measurable objectives, strategies and tactics using data and customer insights to drive outcomes. Keep the customer at the center of everything we do —serve as the voice of the customer and strive to optimize the client experience across channels and at every touchpoint. Lead the flawless project management and execution of integrated marketing programs --from start to finish, drive on-brand, on-strategy, and on-time delivery. Drive continuous improvement —test, learn and lead retrospectives including performance analysis, reporting and recommendations to optimize marketing efficiency, effectiveness and reporting. Manage budget and expenses –provide timely and accurate estimates and ensure all approved spend is accurately tracked and reported. Qualifications & Requirements https://jobs.citizensbank.com/benefits . #LI-Citizens2