• You will be the visionary Director of Experience Design, responsible for defining the strategy and leading the execution of design across the entire Bizee ecosystem. • Your role is pivotal in ensuring brand clarity at every touch point, spanning both our web presence and product experience. • You will own the holistic customer experience, ensuring a cohesive, high-quality design language is applied across all touchpoints, from initial awareness to complex in-app service consumption. • You are a business-minded, hands-on design leader obsessed with customer psychology, brand consistency, and service design. • You will partner deeply with Product, Engineering, and Marketing to build flexible, scalable design systems that enable rapid experimentation and brand consistency. • You will be a key design contributor influencing the broader executive team on brand experience and user-centric strategy. • Launch a scalable, AI-ready design system that ensures consistency across all customer-facing touchpoints (product, brand, and marketing). • Partner with Marketing and establish a creative direction and visual standards for all marketing campaigns, brand assets, and the Bizee corporate website. • Partner with Product to redesign the post-purchase experience, ensuring high adoption and a measurable reduction in early churn. • Lead the design of a proactive "Member Center" that empowers entrepreneurs to manage their services and recognize value easily. • Partner with Platform Engineering to run weekly A/B tests on UI elements, onboarding flows, and in-app support triggers. • Integrate design-led feedback loops (CSAT/NPS) into the product experience to ensure we are meeting the psychological needs of our users. • Deploy new design patterns for interacting with AI-powered features, increasing long-term engagement and trust.