• Lead lifecycle campaign operations in Iterable end-to-end: build and launch campaigns, journeys/workflows, triggers, templates, and personalization across email, SMS, and push notifications. • Build and manage audiences based on defined segmentation frameworks, targeting strategies, suppressions, dynamic lists, and audience refresh processes, ensuring precise execution of the established lifecycle strategy, ensuring the right message reaches the right member at the right time. • Execute campaigns from setup → QA → launch → monitoring, ensuring precision and consistency at high volume across email, SMS, and push. • Manage and evolve QA processes to ensure flawless execution (rendering/testing, link checks, targeting validation, tracking, and compliance review). • Implement process improvements and automation to reduce manual work and increase execution speed (including leveraging AI solutions or scripts when helpful). • Ensure proper setup and governance of marketing tools and workflows (Iterable as primary; plus coordination with tools like Salesforce and Asana as needed). • Maintain lifecycle data infrastructure: audience list generation protocols, segmentation standards, and documentation to support scalable execution and reliable measurement. • Partner cross-functionally to align campaign execution with defined lifecycle priorities, stakeholder requirements, data dependencies, and compliance standards • Operationalize structured experimentation, including A/B tests and holdouts, based on defined testing strategies and measurement frameworks, so the team can learn and iterate quickly. • Execute lifecycle initiatives across the lifecycle function, ensuring operational excellence without strategic ownership of prioritization or roadmap decisions. • Support operational workflows for additional channels like direct mail and phone outreach programs (e.g., list creation/formatting, vendor coordination, timeline management, QA).