• Set-up, manage, execute and analyze Pay-Per-Click (PPC) campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting ROI goals • Recommend, Create, and A/B Test Sponsored Brands, Sponsored Products and Sponsored Display campaigns • Work with the eCommerce team to develop and implement marketing growth and profitability strategy • Work with the eCommerce team to develop a promotional calendar and marketing strategy • Monitor and identify market and competitor trends • Partner with eCommerce and brand teams to optimize and develop messaging and brand assets compliant with brand guidelines and Amazon standards to increase sales and conversions • Perform regular tracking and analysis on the performance of each advertising channel and campaign • Review retailer managed campaigns and social campaigns for performance metrics, analyze data and report on most successful tactics to shape future campaigns • Present data and campaign performance recaps to leadership periodically as needed