• Developing and executing a regional sales plan that includes outbound prospecting, lead generation and field sales engagement to help meet or exceed quarterly and annual sales targets. • Participating fully in training sessions, meetings, skill-building and professional development classes • Identifying decision makers among the targeted leads or accounts to start the sales process • Maintaining and expanding the CRM (Salesforce) with prospects, accounts and additional contacts. • Outbound and inbound account management • Attending sales group meetings concerning sales targets or forecasts and reporting on market situation • Handling changes in sales orders and communicating those changes with related departments • Providing effective product demos for end-user customers via phone and web conferencing. • Emphasizing the Axon Ecosystem by promoting product features and benefits, discussing credit terms, quoting prices, and preparing sales orders • Capturing of accurate and complete information in Customer Relationship Management system (Salesforce) • Attending industry conferences and regional Trade shows to develop industry expertise