• Own data governance standards and field definitions across HubSpot. • Manage deduplication process, ensure accurate lead-to-account matching, monitor and improve data completeness, implementing validation rules and automation to prevent inaccurate or incomplete data entry. • Partner cross-functionally to align teams on CRM best practices and data hygiene standards • Manage enrichment integrations and associated workflows to optimize data and continuously audit data quality using dashboards to improve reporting and campaign effectiveness • Ensure account and contact data accuracy supports targeting and segmentation strategy • Maintain accurate and up-to-date marketing lists for campaigns, nurtures, outbound initiatives for all areas of marketing including suppression lists and audience exclusions • maintain clean segmentation logic, optimize account and contact data supports targets. Maintain the most up-to-date lists for marketing team to use for prospect, opportunity, and customer communications and initiatives • Build and maintain scalable multi-stage nurture programs to support leads passed back to marketing from sales to nurture based on nurture reason. • Own re-engagement and lead recycling campaigns to maximize database value. • Monitor nurture performance, data quality, and email metrics to drive improvements • Conduct A/B tests and identify drop-offs in nurture sequences and optimize flow • Maintain marketing automation workflows, troubleshoot automation failures or sync discrepancies between HubSpot and Salesforce, document processes and automation logic, continuously improve processes • Continuously evaluate and improve automation processes to enhance efficiency and performance