• Defines and facilitates the execution of the sub-segment service business strategy from NPIs to execution and through the lifecycle of sub-segment products. • Leads lifecycle commercial strategy and tactical activities with the AVS sub-segment service operations team (Service Segment Leader and/or Lifecycle Leader), working closely with the product management, regional service and regional sales leaders in establishing and executing on the services roadmap as a member of the WHUS general manager’s staff. • Represents the WHUS sub-segment within the global AVS service staff. • Partners with product managers, program team, service region leader, digital services technology, service functional teams, and service marketing to ensure that a cohesive service strategy flows into sub-segment programs throughout the product life cycle. • Collaborates with the cross-functional team to develop value propositions for service and DFx (Reliability, Workflow, Training, Installation, Services, and Repair/Refurb) features. • Drives service design inputs, assess external evaluation and initial production results, and ensure service readiness based on regional inputs for product launch. • Monitors and ensure adequate service delivery and commercial organizations in regions, working closely with regional service leadership. • Enable cross-regions best practice sharing. • Collaborates with service regions to ensure compliant, safe and efficient service delivery. This includes contract capture rate and service revenue targets, while working with the team to ensure the lifecycle service operations deliverables with regards to NPI and EOL phase review discipline (PRD) milestones, service VCP activities, installation / warranty / contract cost-to-serve targets and other operational communication are completed in partnership with the product, service and region service teams. • Establishes close partnership with cross-functional teams equipment business to design service solutions that meet the needs of our customers. • Acts as the product line service owner on multi-functional program teams, which could include marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements. • Ensures customer focus in product line lifecycle development plans and value propositions by establishing relationships with customers as required and ensuring the “voice of the customer” is reflected in work efforts. • Defines and leads appropriate service market segmentation and positioning strategies for the assigned product lines. • Drives the product lines to meet the needs of the service market. Responsible for supporting development of marketing plan, strategy and championing execution of the product roadmaps.