• Support the development of positioning, messaging, and value propositions for assigned product areas. • Assist in planning and executing go-to-market strategies for feature releases and product launches. • Maintain personas, use cases, and problem statements that underpin strong product narratives. • Partner closely with Product Management to understand roadmaps, feature functionality, and user workflows. • Collaborate with Demand Gen, Brand, Content, and Sales Enablement to ensure cohesive messaging across all materials and campaigns. • Support Sales and Customer Success with product updates, readiness materials, and internal communications. • Build and update sales collateral, including pitch decks, product briefs, one-pagers, battlecards, and competitive summaries. • Support product training sessions for Sales and Customer Success teams. • Conduct research to understand market trends, emerging needs, customer challenges, and competitive dynamics. • Contribute to the creation of clear, engaging product content—including solution briefs, product pages, email messaging, webinar scripts, and case studies.