• Managing content calendars and setting key performance indicators • Creating, curating, scheduling, and publishing high-quality original content for various platforms • Monitoring channels, responding to comments, messages, and mentions, and fostering a positive online community • Planning and executing social media advertising campaigns and managing budgets • Tracking metrics, analyzing campaign performance, and reporting on ROI • Ensuring all content and interactions align with the organization’s brand voice, identity, and values • Staying current with the social media algorithms, platform updates, and emerging trends