• Own and optimize core GTM systems (e.g., Salesforce, HubSpot, TaskRay, Salesloft, etc.). • Design and enforce scalable processes across lead management, opportunity tracking, renewals, and customer lifecycle management. • Manage system integrations and data flows between CRM, marketing automation, support, and billing systems. • Partner closely with Sales leadership to design, implement, and evolve sales processes aligned with growth targets. • Maintain and optimize territory planning, lead routing, and sales team capacity models. • Support compensation planning and administration in partnership with Finance and HR. • Oversee quote-to-cash workflows, contract management process, approval processes, and deal desk operations. • Deliver operational insights to drive rep productivity and sales efficiency. • Build and maintain dashboards for GTM KPIs, pipeline health, revenue forecasting, churn analysis, and team performance. • Prepare weekly, monthly and quarterly reporting for leadership. • Support leadership with board-ready data visualizations and insights. • Collaborate with Sales, Marketing, CS, and Product Marketing to drive GTM alignment and campaign execution. • Develop playbooks, process documentation, and training for GTM tools and workflows. • Lead post-mortems and continuous improvement loops across deals and campaigns. • Manage and mentor Business Applications Administrator to drive improvement across business technology. • Set priorities, coach on systems and data modeling, and promote a proactive, service-oriented culture. • Serve as point of contact for tool vendors and budget planning for the RevOps stack.