• Elevating visual standards • Building modular design systems • Integrating AI into design workflows • Increasing output without increasing friction • Own and evolve iRESTORE’s visual identity system • Maintain layout logic, typography systems, hierarchy, spacing, and visual language • Build brand guidelines that are usable and modular — not theoretical PDFs • Ensure consistency across paid, organic, web, email, packaging, and product • Integrate AI tools into daily design workflows • Use AI for concept exploration, layout iteration, static variant generation, and asset adaptation • Rapidly generate design variations to support paid testing (e.g., “static swarms”) • Design and iterate on homepage, PDPs, and landing pages • Partner closely with CRO to build test-ready creative modules • Develop reusable UI components that accelerate experimentation • Create scalable promo, launch, and evergreen frameworks • Maintain visual hierarchy and clarity across physical touchpoints • Collaborate closely with the Head of Creative & Content Production • Manage freelance designers as needed • Maintain clean asset libraries and organized design systems