• Grow qualified website traffic and optimize source mix • Own paid channel performance (LinkedIn, Google, etc.) • Improve paid efficiency metrics (CPC, CPM, CTR) • Increase visitor → lead conversion by channel • Generate high-quality MQLs with clear CAC ownership • Improve SAL and SQL conversion in partnership with Sales • Drive and report on marketing-sourced pipeline ($) • Support revenue attribution and influence modeling • Optimize lead → trial/signup conversion • Improve signup → activation rate against a defined product milestone • Reduce time-to-value (TTV) • Increase activation → opportunity conversion • Partner with Product and CSMs to improve trial-to-paid and paid retention • Reduce churn through better activation and engagement • Support expansion and upsell through lifecycle and engagement insights • Track product engagement (WAU, feature adoption)