Panorama Education logo
Panorama Education

Leading K-12 platform transforming teaching and student support with AI, MTSS, and surveys.

Product Marketing Specialist

Product MarketingProduct MarketingFull TimeRemoteSeniorTeam 201-500Since 2012Company SiteLinkedIn

Location

United States

Posted

21 days ago

Salary

$76.5K - $112.5K / year

Seniority

Senior

3 yrs expEnglish

Job Description

• Own Mature Products: Support the GTM lifecycle for Panorama’s flagship product(s), owning key releases and focusing on retention-driven messaging, feature adoption, and "better together" bundling narratives. • Launch Coordination: Provide project management support for major GTM motions, ensuring that cross-functional checklists are updated, stakeholders are aligned, and timelines are met. • Enablement & Content Support: Keep our standard platform decks, one-pagers, and "What's New" guides updated as the platform evolves. • Expansion & Adoption: Partner with Senior PMMs, customer marketing and demand gen to create campaigns that help current customers expand their use of the Panorama platform and adopt new innovations within their existing workflows. • User-Centric Focus: Write clear, concise copy for in-app announcements, help center articles, and release notes that helps educators adopt new workflows with ease. • Platform Adoption: Maintain the "source of truth" for the platform’s current capabilities, ensuring our Customer Success and Support teams have the most up-to-date talking points. • Competitive Tracking: Help maintain our competitive intelligence "source of truth," monitoring market shifts and providing actionable summaries for the platform at large. • Market Research: Support Senior PMMs in gathering customer insights and persona research to help inform future bundling and platform-level positioning. • Feedback Loop Management: Systematically gather feedback from our Support and CS teams to identify "friction points" where users are struggling to adopt the platform.

Job Requirements

  • 1–3 Years Experience: You have a background in Tech, whether in Product Marketing, Customer Success, or Project Management.
  • Excellence in Articulation and Simplification: You have a knack for taking a technical feature and explaining it so simply that a busy teacher or principal "gets it" in five seconds.
  • Detail-Obsessed: You are the person who catches the typo in the release notes and notices when a screenshot in a sales deck is out of date.
  • Resourceful & Curious: You don't wait for a briefing. You log into the product, click around, and figure out how it works yourself.
  • High Capacity & High Standards: You move quickly and with quality and inherently push yourself without being asked.

Benefits

  • 401K with an employer match
  • Health, dental, vision, life insurance, and short-term and long-term disability coverage.
  • Flexible spending account for health care and dependent care
  • Wellness Reimbursement
  • Work from Home Reimbursement
  • Flexible vacation policy
  • Parental leave program
  • Company Issued Laptop

Related Categories

Related Job Pages

More Product Marketing Jobs

Prudentia Sciences logo

Lead – Product Marketing

Prudentia Sciences

Accelerated Insights, Prudent Decisions.

Product Marketing21 days ago
Full TimeRemoteTeam 11-50Since 2023

Lead Product Marketing for AI-powered technology in biopharma industry

District of Columbia + 2 moreAll locations: District of Columbia, New York, Massachusetts
HiveMQ logo

GTM Enablement Manager

HiveMQ

HiveMQ is the Industrial AI Platform helping enterprises move from connected devices to intelligent operations.

Product Marketing21 days ago
Full TimeRemoteTeam 51-200Since 2012

GTM Enablement Manager driving tools and training at HiveMQ for revenue engine.

United States
Product Marketing21 days ago
Full TimeRemoteTeam 501-1,000

Product Marketing Manager supporting ZTNA solution at AppGate

CloudCyber Security
Massachusetts
Teamworks logo

Senior Product Marketing Manager

Teamworks

The operating system for high-performance organizations.

Product Marketing21 days ago
Full TimeRemoteTeam 501-1,000Since 2005

Senior Product Marketing Manager leading go-to-market strategy for sports tech company

United States
$150K - $170K / year