• Define and execute GTM strategies to drive awareness, demand, and adoption • Craft positioning and messaging for BD, Licensing, and S&E teams • Lead product launches and integrated campaigns • Align with Sales and Product on personas, buyer journeys, and value props • Use market and customer insights to guide strategy • Own strategy for key industry events (BIO, Biotech Showcase, partnering) • Manage booth presence, speaking ops, and networking initiatives • Create high-impact collateral and demos; drive post-event pipeline conversion • Build multi-channel campaigns (email, digital, ABM) to generate qualified leads • Develop case studies, ROI stories, and sales enablement tools • Collaborate with design for clear, engaging marketing assets • Ensure brand consistency and thought leadership across all touchpoints • Equip Sales to articulate value and close deals • Maintain competitive intelligence and customer insights • Train teams on messaging, positioning, and new releases • Track performance and optimize GTM effectiveness